GullyCricket
SportsProduct design for a fantasy cricket platform that scaled to 70,000+ daily active users...
View case studyYour product deserves better than a good-enough designer.
I design and ship digital products for founders who refuse to settle — from first sketch to launch, and everything after.
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Trusted by teams across the US, UK, UAE, and KSA
A few things I've shipped"
Each one started as a problem. Here's what I built around it
ARII AI
PropTech SAASA multi-role property management platform for owners, PMs, tenants, and vendors — AI-powered dashboards, payment/escrow flows, and scheduling architecture.
View case studyWolfBet
SaaSA UK betting platform — onboarding, wallet, deposits, withdrawals and the finance layers behind them.
View case study
Power AI
AI SAASA centralised intelligence system for PowerRay, a solar energy company — contracts, meetings and operations in one knowledge hub.
Case study coming soonHow I can help
I don't just design screens — I use AI to think, prototype, and build faster than a traditional design process allows. Pick a lane, or let me run point on the whole thing.
01
Product Design
- UI/UX Design (Research to Hi-fidelity)
- Design Systems & Component Libraries
- Prototyping & User Testing
- Mobile-First Design
- Figma Handoff & Specs
02
AI-Forward Design
- Designing AI-powered dashboards & flows
- Prompt-to-prototype workflows (Figma Make, UX Pilot)
- Token-efficient design system documentation
- Human-in-the-loop UX for AI products
- QA & Post-Launch Support
03
Product Strategy & Direction
- Roadmap and feature prioritization support
- Translating founder vision into shippable scope
- Cross-functional collaboration with dev/eng
- Discovery-to-launch ownership — not just a design handoff
04
AI-Native Prototyping (Vibe Coding)
- Turning ideas into working, clickable prototypes — not just static mocks
- Vibe-coded MVPs founders can actually test with real users
- Rapid iteration using Claude, Figma Make, and UX Pilot
- Prompt-to-prototype workflows that cut design-to-dev time
Not sure which of these you need? That's what the discovery call is for
Book a Free Discovery CallSix years, four markets — products people actually use
5
Years designing digital products
4
Markets Served
US UKCanadaMiddle East
70k
Daily active users on products I've built
12
Products live across SaaS, AI, fintech and mobile
Most designers take your brief
Most designers take your brief, disappear for two weeks, and come back with a deck. You're left guessing what happened in between
— and hoping it still matches what you actually need.
I work differently. Weekly check-ins, working Figma files from day one, and a habit of pushing back when a request won’t actually solve the problem. A screen is only "done" once it’s been stress-tested against real users, not just approved in a meeting.
A designer that’s genuinely invested in what you’re building
I TakeYour Side
Solid by
DesignAhead by
Intent
Built to standBuilt to Move
I design products for founders who are serious about the details — from the first wireframe to the system that scales past launch. Every screen earns its place before it ships.
How I work
One studio across design, development, and AI — so nothing gets lost between handoffs
01
Discovery
We start with a call, not a form. I need to understand the actual problem before I open Figma.
02
Scope
You get a clear plan, deliverables, timeline, and price, before any work begins. No scope creep, no guessing.
03
Build
Design happens in the open. Weekly check-ins, working files, and room to course-correct early.
04
Ship
Handoff-ready deliverables, documented and dev-friendly — plus support through launch, not just up to it.
From founders who've been through it with us
Fida was able to work productively with our UI designer and product managers to ensure that everything we built was both easy and fun to navigate for our users. Secondly Fida was able to study and understand our existing product and user base and suggest much-needed improvements to key workflows.
Fida is a bombshell of creativity, he is full of fresh ideas and has a keen eye for user experience. He brings a lot of value to the product. He is truly an artist with a great perspective.
Great work as always! Fida is highly proficient at Figma and worked with me to quickly sketch out the screens I needed. A pleasure to work with.
After endless back and forth with other UI/UX designers, I was looking for someone who could get to work right away, and work alongside me until the job (updating and standardizing my app UI/UX) got done. That is exactly what Fida did, staying up all night to work for me. He is highly skilled in Figma, a good communicator, and very responsive.
I take on fewer projects so I can give each one more.
I don't believe in volume over outcomes. Your product's success isn't a line item to me — it's personal.
Your product success is not a line item for us. It's personal.
Book a Free Discovery Call
Ready to build something that lasts?
Tell me what you're building
We'll read it properly and come back with something useful — not a templated response.
Rather talk first?
Book a Free 30-Minute Call
No pitch, no pressure, just a conversation